"75% of UK internet users say that researching products and services is their second most popular online activity*, so it's vital for businesses to have an online presence. It's as important as traditional advertising, business cards or headed notepaper. And designed intelligently, it can be a powerful tool for bringing in new customers and getting more business from your existing ones".
10 Reasons Why Your Business Needs a Website
1. Having a website can help you generate a professional business image!
A professionally designed web site is one of the best ways to instill confidence in new customers who are not familiar with your company. It gives the impression they are dealing with a firm they can trust and will generate a sense of respectability.
2. Your website can promote your business 24 hours a day, 7 days a week!
Having a business website makes it easy for prospective customers to see what products or service your company offers, and at a time that’s convenient to them.
3. Your website is the ideal promotional tool which can be updated at any time!
Having a website is like having a comprehensive full colour brochure that can promote your business to thousands of people, either locally or worldwide. It’s cheaper and quicker to update than printed material and can provide customers with more information at a much lower price.
4. Your website can provide an improved customer service for your company!
By providing a FAQ (Frequently Asked Questions) page on your website you can provide answers in advance to questions that people may have about your products or services. Enquiry forms can also be used by customers to ask for further information or request quotations. Specific enquiries can be processed automatically and without delay using autoresponders, even when your office is closed.
5. Your website can be used to promote your services!
Millions of people are now using the internet to seek professional advice. A business with a website that can help people make decisions on how to proceed, and who to use when they need specialised help, can often gain more business this way. Solicitors, estate agents, insurance companies, builders and many other companies are now using websites to promote their services and find new clients. Don’t get left behind. Now is the time to establish a web presence before your competitors grab all the attention.
6. Your website can be used to sell your products!
Selling your products on the internet can provide extra revenue for your business and is much more affordable than you might imagine. Providing a simple but secure online ordering form for customers who wish to purchase goods over the internet is now commonplace and is widely accepted.
7. Your website can attract new customers worldwide if you so desire!
On the internet the world is your marketplace. Now you have the potential to promote your company to an audience of millions of companies and individuals around the globe. Have you ever considered expanding into an international business where your company can compete with the giants of the business world? Well now you can, and it won’t cost you a fortune to do so.
8. Your website can be used to generate leads and gather useful information!
Your website is the ideal tool to target customers seeking the type of service or products people are looking for using the internet. You can use your website to gather information about prospective customers using simple online forms that give useful feedback. As an alternative to going out to gather leads, you can use an enquiry form on your website to enable people to come to you.
9. Your website can help people make quick decisions!
It’s a fast-paced world and people don't like to wait for information. By providing product or service information plus prices and specifications almost instantly your website is bound to attract new business. The company that provides quick answers and delivers the goods the fastest are the ones that are most likely to survive.
10. Your website can be a useful communication tool!
Not only will your website help promote your business and enable you to announce new products and additional services, it can also be put to various other uses. For example, you can use it to recruit new employees, advertise surplus materials and equipment, promote other merchants products for an additional income stream, allow visitors to download your company price list and catalogue or any other kind of electronic material including software, pictures, audio and video files. In fact, your website can provide all kinds of information you wish to convey to the world at large.
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